December 3, 2020

Richmond Brand Photography | Client Avatar Expert | Dawn

I’m featuring Dawn’s fabulous brand shoot on the blog today! Dawn is an avatar expert helping women entrepreneurs create and define their client avatars. Her work helps entrepreneurs zero in on their ideal clients which has a huge impact on their marketing efforts as they grow their business.

Dawn defines her brand style as feminine, minimal, and sleek. Our goal for her session was to create a collection of images that showcased the appeal to her ideal clients while staying true to her overall visual brand identity. Luckily, Dawn has a beautiful office space that we were able to use for her session; this made it super easy to incorporate all of her brand colors – black, white, cream, matte gold, and blush. I love how her session turned out and I’m looking forward to seeing how she uses these images to elevate her brand.

Dawn is such a joyful and vibrant person – I know that her clients are lucky to work with someone who is truly invested in helping them reach their goals. If you’re a small business owner looking to nail down your ideal client, Dawn is the expert you need in your life – check out a few of my favorite images from her session!

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