What is the purpose of branding photography?

Your brand is your reputation. Today’s media landscape has a large emphasis on digital platforms and online connections. Think about how many of your inquires/leads reach out via your website or social media accounts. That means that they’re encountering your brand long before they ever have a one-on-one conversation with you. That’s why it’s extremely important to ensure that people are viewing an authentic, cohesive, and accurate representation of the brand that you want to present.

That’s where brand photography comes in. You can use imagery to highlight the message that you want to convey about your brand – the value you offer, why you’re different than your competitors, and why people should invest in your product/services.

Why do you need to book a branding session?

The time of traditional headshots is gone. As entrepreneurs and creatives, we want to be able to connect with our clients in a meaningful way.

Branding sessions allow you to:

• Have personalized visual content to use on your website, social media, and other digital platforms
• Show your current and potential clients who you are and what your company is about
• Connect with your audience using your key brand elements
• Showcase the “behind the scenes” process of your business to highlight value
• Separate yourself from your competitors
• Make running a business fun (this is my favorite one!!)

Brand photography is an investment that will not only give your business a more professional look, it will help you connect with your current and potential clients on a deeper level. What does that mean for you? More sales, more conversions, more opportunities to make an impact with your work. 

About Brand Shoots with Jontell Vanessa Photography: 

In a JVP branding session, we’ll work together to create brand images that match your visual brand.

Types of images captured at a Jontell Vanessa Photography branding session:

• Basic headshots & lifestyle headshots that show off your personality and heart behind your business
• Product images & workspace images for your website and social media
• Highlight images of your key brand elements 
• Behind the scenes photos
• And more! Your session is tailored to fit the needs of your business.

How does the session work?

1. Start by inquiring and we’ll begin discussing the details of your brand and what type of session will work best for you.
2. After you book, I’ll send over a questionnaire to learn all about you and your business. I want to hear about where you are and where you dream of taking your business. We’ll collaborate to map out the details and strategize about how to make your shoot a cohesive reflection of your business that leads to growth and alignment for your brand.
3. We’ll pick locations and book any additional vendors you need for your session (hair & makeup, wardrobe stylists, studios, etc.) and I’ll send over lots of details to help you prepare for your shoot.
4. Lastly, on the day of your session, you’ll be confident and prepared to rock your brand shoot!

---

Below, you’ll see some of my favorite shots from my most recent branding sessions. These amazing entrepreneurs are running impactful businesses in Cleveland, OH + Richmond, VA! It is so exciting to see how they are using brand photos to reach their ideal clients.

I have a limited amount of brand session slots available each quarter and I’d love to work with you to create beautiful images that reflect you and your unique brand. Send me a message and let’s elevate your brand!