What is the purpose of branding photography?

Your brand is your reputation. Today’s media landscape has a large emphasis on digital platforms and online connections. Think about how many of your inquires/leads reach out via your website or social media accounts. That means that they’re encountering your brand long before they ever have a one-on-one conversation with you. That’s why it’s extremely important to ensure that people are viewing an authentic, cohesive, and accurate representation of the brand that you want to present. That’s where brand photography comes in.

You can use imagery to highlight the message that you want to convey about your brand – the value you offer, why you’re different than your competitors, and why people should invest in your product/services. This type of marketing imagery is also a create way to create connection and build trust with your clients!

Why do you need to book a branding session?

Unfortunately, boring headshots aren’t going to cut it. There’s still a time and place for a simple traditional headshot, but they’re no longer the gold standard of marketing imagery, especially for creative brands. As entrepreneurs and creatives, you want to be able to connect with your clients in a meaningful way while differentiating your brand from competitors.

Brand Photography allows you to:

• Have personalized visual content to use on your website, social media, and other digital platforms
• Tell a cohesive brand story that builds trust and credibility with your audience + clients
• Showcase the “behind the scenes” process of your business to highlight value
• Curate your online presence in a way that builds connection with your current and future clients
• Maintain consistency across all of your marketing channels (from social media to billboards)
• Make running a business fun and spend less time on marketing

Brand photography is an investment that will not only give your business a more professional look, it will help you connect with your current and potential clients on a deeper level. What does that mean for you? More sales, more conversions, more opportunities to make an impact with your work. 

About Brand Sessions with Jontell Vanessa Photography: 

In a JVP branding session, we’ll work together to create brand images that match your visual brand identity. Together, we’ll take a deep dive into what people see when they encounter your brand and seamlessly bring all the elements together in a photo story.

Types of images captured at a Jontell Vanessa Photography branding session:

• Basic headshots & lifestyle headshots that show off your personality and heart behind your business
• Product images & workspace images for your website and social media
• Stock photos that match your brand
• Behind the scenes photos
• Photos of you and your team members
• And more! Your session is tailored to fit the needs of your business.

How does the session work?

1. Start by inquiring: we’ll begin discussing the details of your brand and what type of session will work best for you. I’ll be able to send over a custom quote based on your photo needs!
2. After you book, I’ll send over a questionnaire to learn all about you and your business. I want to hear about where you are and where you dream of taking your business. We’ll collaborate to map out the details and strategize about how to make your shoot a cohesive reflection of your business that leads to growth and alignment for your brand.
3. We’ll pick locations and book any additional vendors you need for your session (hair & makeup, wardrobe stylists, studios, etc.) and I’ll send over lots of details to help you prepare for your shoot.
4. Lastly, on the day of your session, you’ll be confident and prepared for a successful photoshoot. We’ll have a great time capturing your photos and celebrating your business.

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Below, you’ll see some of my favorite shots from my most recent branding sessions. These amazing entrepreneurs are running impactful businesses in Cleveland, OH + Richmond, VA! It is so exciting to see how they are using brand photos to reach their ideal clients.

I have a limited amount of brand session slots available each quarter and I’d love to work with you to create beautiful images that reflect you and your unique brand. Send me a message and let’s elevate your brand!