January 30, 2019

Everything you need to know about Personal Branding Photography | Central Virginia Photographer



What is personal branding?

In the words of Gary Vaynerchuk, your personal brand is your reputation (if you’re familiar with Gary Vee, you probably know that he chose to word that a little differently)! With online presence being a significant element of your personal brand, it’s important that your brand presence tells your company’s story and connects with your audience in a positive way. Essentially, personal branding takes the traditional idea of professional headshots and extends it in a way that helps entrepreneurs thrive across various platforms.

Why do you need to book a personal branding session?

The time of boring headshots is long gone. As entrepreneurs, we want to be able to connect with our clients in meaningful ways. Your online presences will often times be a client’s first interaction with you, so you want to ensure that your best face is forward! Branding sessions allow you to:

  • Have personalized visual content to use on your website, social media, and other digital platforms
  • Show your current and potential clients who you are and what your company is about
  • Connect with your audience

Personal branding photography is an investment that will not only give your business a more professional look, it will help you connect with your current and potential clients on a deeper level.


JVP Personal Branding Sessions

In a JVP personal branding session, we’ll work together to help you achieve consistent visual branding.

Types of images captured at a Jontell Vanessa Photography personal branding session:

  • Basic headshots & Lifestyle headshots that show off your personality and heart behind your business
  • Product images & workspace images for your website and social media
  • Styled stock images that highlight key parts of your brand identity
  • Behind the scenes photos
  • And more! Your session is tailored to fit the needs of your business!

How does the session work?

After you book, I’ll send over a questionnaire to learn all about your business. From there, we’ll collaborate on a Pinterest board to map out the visuals of your brand and understand how to make your shoot a cohesive reflection of your business. Using that inspiration, we’ll pick locations and book any additional vendors you need for your session (hair & makeup, florals, any type of studio location, etc.). Lastly, we’ll work together to style your outfits for the session in a way that is professional and on-brand! The day of the session, you’ll be confident and prepared to put your best face forward for your brand!


Below, you’ll see some of my favorite shots from my most recent branding sessions. These amazing entrepreneurs are running wonderful, inspiring businesses and I can’t wait to introduce you to them on the blog over the next few weeks.

I have limited dates left for Spring/Summer 2019 Personal Branding sessions and I’d love to work with you to create beautiful images that reflect you and your unique brand!


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