January 1, 2020

Everything you need to know about Brand Photography | Northern Virginia Photographer

What is branding photography?

Your brand is your reputation. Today’s media landscape has a large emphasis on digital platforms and online media. Think about how many of your inquires/leads reach out via your website or social media accounts. That means that they’re encountering your brand long before they ever have a one-on-one conversation with you. Therefore, it’s extremely important to ensure that people are viewing an authentic, cohesive, and accurate representation of the brand that you want to present.

That’s where brand photography comes in. You can use imagery to highlight the message that you want to convey to people about your brand – the value you offer, why you’re different than your competitors, and why people should invest your product/services.

Why do you need to book a branding session?

The time of traditional headshots is gone. As entrepreneurs, we want to be able to connect with our clients in a meaningful way.

Branding sessions allow you to:

  • Have personalized visual content to use on your website, social media, and other digital platforms
  • Show your current and potential clients who you are and what your company is about
  • Connect with your audience using your key brand elements
  • Showcase the “behind the scenes” process of your business to highlight value
  • Distinguish you from your competitors

Branding photography is an investment that will not only give your business a more professional look, it will help you connect with your current and potential clients on a deeper level.

Lucky for you, brand photography doesn’t have to be complicated. A one or two-time investment in brand photos will help you put your business in front of the right people and lead to a better reputation (online and offline!).

About JVP Branding Sessions

In a JVP branding session, we’ll work together to help you achieve brand images that match your visual brand.

Types of images captured at a Jontell Vanessa Photography branding session:

  • Basic headshots & lifestyle headshots that show off your personality and heart behind your business
  • Product images & workspace images for your website and social media
  • Styled stock images that highlight key parts of your brand identity
  • Behind the scenes photos
  • And more! Your session is tailored to fit the needs of your business.

How does the session work?

  1. Start by inquiring and we’ll begin discussing the details of your brand and what type of session will work best for you.
  2. After you book, I’ll send over a questionnaire to learn all about you and your business. We’ll collaborate to map out the details and strategize about how to make your shoot a cohesive reflection of your business.
  3. We’ll pick locations and book any additional vendors you need for your session (hair & makeup, florals, venues, studios, etc.) and style your outfits in a way that is professional and on-brand.
  4. Lastly, on the day of your session, you’ll be confident and prepared to rock your brand shoot!

Below, you’ll see some of my favorite shots from my most recent branding sessions. These amazing entrepreneurs are running wonderful, inspiring businesses and it is so exciting to see how they are using brand photos to reach their ideal clients.

I have limited dates per quarter for branding sessions and I’d love to work with you to create beautiful images that reflect you and your unique brand. Send me a message and let’s elevate your brand!

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